IN THE ZONE
How Fitness Zone is becoming a community hub
Fitness Zone owner Mike Palla is not just a gym owner, but a visionary entrepreneur with an eye toward the future. He has completely changed the face of Fitness Zone by creating a more modern, sleeker aesthetic. Thanks to the remodeled design, the gym is attracting a more sophisticated, savvy and classy clientele, and is generating an upswing in local business.
As the owner of a community business, Mike sees himself as a “community guy”. He welcomes conversation and feedback from the community, and wants to be approached by anyone with questions or comments. “Stop by and talk to me,” he says, “Or just pick up the phone and call. I’m here to listen.”
In an effort to reach out to the community, Mike has already opened a women’s- only exercise room at the remodeled gym. “This is a space where women can enjoy a state-of-the art fitness experience while staying true to their values.” says Mike, “No one respects that more than we do.”
In February, Fitness Zone partnered with Bikur Cholim to host a women’s night out at the gym. At a local event called Break at the Gym, women were treated to healthy fruit smoothies, a live musical performance, and yoga class while enjoying the tastefully appointed gym facility. Women who attended called the evening a “fun night out” and a “real treat.”
Business of the Month
Bikur Cholim is pleased to announce that Fitness Zone has earned the Business of the Month Award. This distinguished title was granted in appreciation of owner Mike Palla’s generous donation of $6,000 to Bikur Cholim of Cleveland. The partnership of Mike Palma and business owners like him enable Bikur Cholim to continue bringing help and hope to families in medical crises.
Thank you, Mike!
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